Entrepreneurs Allison Lin, Steve Atieh, and Kevin Atieh pitched their snack food brand during
If you’re short on time, here’s a quick overview of what happened to Like Air Puffcorn after
Allison Lin, Steve Atieh, and Kevin Atieh appeared on
| Shark: | Result: |
| Mark Cuban & Lori Greiner | Accepted deal for $300,000 for 10% equity |
| Kevin O’Leary | No offer |
| Robert Herjavec | No offer |
| Barbara Corcoran | No offer |
Shark Tank’s Like Air Puffcorn Pitch
- Entrepreneurs: Allison Lin, Steve Atieh, and Kevin Atieh
- Business:Snack food
- Ask:$300,000 for 3.5%
- Result:$300,000 for 10% equity
- Shark:Mark Cuban and Lori Greiner
Co-founders, Allison Lin and Steve Atieh, along with their CFO Kevin Atieh, realize that America is a snacking nation. That’s why they created a pop-corn like snack food called Like Air Puffcorn.
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However, they say it’s healthier and easier to eat. There are no artificial ingredients in their products, and they are also made with non-GMO corn.
It’s also gluten-free and free of the top 8 major allergens. Additionally, it’s only 50 calories per cup.
Like Air Puffcorn comes in 4 flavors; Classic, White Cheddar, Cinnamon Bun, and Pancake. Further, their two sweet flavors actually have less than half the amount of the leading kettle corns on the market.
At this point in the pitch, the sharks get to try samples. Kevin O’Leary exclaims that it’s the best-tasting low-calorie snack that they’ve had on
In terms of cost, a bag of the Puffcorn retails for $3.99, wholesales for $2.50, and costs $0.88 to make.
Steve shares that the company just invested in their own dedicated production line, at a new co-packer in Chicago. They also bought the machinery which cost them about $2.5 million.
As far as investments go, they raised $800,000 in 2018. Most recently, they raised another $3.5 million in a recent growth round.
Lori Greiner asks about sales. It turns out that 2020 brought in sales of $100,000, and 2021 sales were $2.5 million.
In 2022, they did over $5 million in sales. Further, they’re projecting to finish out the year of filming with over $10 million in sales.
As far as retailers go, products are sold nationally at Kroger, and their working on getting into Albertson’s.
However, Mark Cuban doesn’t think that the entrepreneurs need the help of a shark. Allison says it’s to help open doors, but Mark argues that with their large amount of sales, they don’t need the help.
He then asks them if appearing on the show is just a commercial for the brand.
Kevin chimes in at this point and says that they have an impressive team, however, he doesn’t get out of bed for 3.5%. Because the deal isn’t interesting enough for him, he’s out.
Barbara Corcoran shared a story about her investment with the brand Pipcorn. Everything went well at first, but eventually with all of the company’s other investors, her equity began to shrink.
Likewise, she thinks that that company will need way more money than they’re anticipating, and she doesn’t want to go down that journey again. For this reason, she is also out.
Robert Herjavec wasn’t excited about the 3.5% either. He said he was on
Lori Greiner takes a chance and offers $300,000 for a non-dilutable 7.5% equity. Steve counters her with 7.5% equity which is dilutable.
Lori counters back with 10% dilutable equity and Steve asks if Mark would get in on the deal with Lori, and he agrees.
Finally, Allison, Steve, and Kevin accept the deal with Mark and Lori for $300,000 for 10% equity. Keep reading our Like Air Puffcorn update to find out what happens following
Shark Tank Like Air Puffcorn Update
We were able to interview Allison, Steven, and Kevin for our Like Air update and are happy to report that things are going great for the company!
“We saw success early on with Like Air and aimed to expand it to a nation audience,” Allison told us. “Shark Tank is the perfect experience to do so,” Kevin added.
While they weren’t able to share sales numbers, the trio told us that they’d seen a “positive impact from the show.” Further, this has lead to new retail partners across the company and more direct sales from their new website.
As for working with the sharks, Steven told us, “The offer from the sharks was accepted during the episode and working with them has been very encouraging.”
Looking ahead, Steven, Allison, and Kevin are working to expand their retail presence and have also revamped their website to help improve direct sales.
“For the first time ever, 100 calorie single serve bags are available for shipping on our website,” Allison told us.
Products are now available in retail stores across all 50 states, including Kroger, Meijer, HEB, ShopRite, Wegmans, and more.
You can check out more about the brand and order products directly from the Like Air Puffcorn website.
We’d like to thank Allison, Steven, and Kevin for taking the time to give us a Like Air update. The future looks very bright and we can’t wait to watch them grow!
Before you go, check out our other company updates from Season 15 Episode 11 by following the links below!
- The Table Tyke Update
- Poplight Update
- The Duo Update
For even more on companies and products, be sure to stop by our Season 15 Products Page before you go!
Jennifer Shelan
Website | + posts
Jennifer is an avid Shark Tank fan that has been watching the show for years. She serves as Senior Editor at Shark Tank Recap and ensures that all our information is accurate and that our posts are up to date. Her favorite Shark Tank products are Le-Glue and Ring!
